What Happened to my Hydrox Cookies? 

jacobtedBehavioral Finance

Have you ever purchased a stock simply because you loved their product? A good product does not equal a good company. Your emotions may be derailing your retirement plans. 

Growing up, I loved Hyrdox cookies and milk. According to Wikipedia,” the cookie’s creation was inspired by “purity and goodness”, with a name derived from the hydrogen and oxygen elements within the water molecule.” 

For me, it was more than a snack; it was a ritual. Every day I would dunk the cookie until it got soggy. So many happy memories. And so many pounds. 

Did you know that Oreo was created in 1912, 4 years after the launch of Hydrox? 

During those young years, if Hydrox was a stock, I would have put all my money in it. As it turns out, now I can’t find Hydrox in any of my favorite grocery stores.  

Hydrox? Radio Shack? Blockbuster? ToysRUs? 

Have you ever purchased a stock simply because you loved their product? A good product does not equal a good company. Your emotions may be derailing your retirement plans.